As a marketer, I feel like I'm supposed to love social media. Which I do, however I like it more for the relationships that I've built with the brands I follow (as a consumer) more so than the tweets I would create as a brand. It's so interesting how social media has changed the way … Continue reading Social Media Done Right – British Airways
Marketing
Water Brands’ Limited Appetite for Apps
With such an emphasis on health these days, I thought it'd be easier to find a branded water app. I thought the big brands like Aquafina or Dasani would use technology to connect with their consumers. The app could be a water tracking service for those who want to monitor their intake, or it could … Continue reading Water Brands’ Limited Appetite for Apps
Something I Never Thought I’d Research…Water
Water is something I've never really given much thought to other than refilling my bottle at work a few times. I don't Google it, I don't search for the best brands, and I certainly don't taste the difference between types of water unless it's still versus sparkling. Do people have their preferred brand of water? … Continue reading Something I Never Thought I’d Research…Water
How New York Eats…or Lives
Since moving to New York I've always had a fascination about what makes a New Yorker a New Yorker. Is the an extensive knowledge of the subway? Is it access to the best broker? Or is it knowing the best Chinese takeout in each neighborhood? I've had about 3 years to think on this and … Continue reading How New York Eats…or Lives
