anita shivraj

social media guidelines | content planning | copywriting

Crafting tailored social media strategies involves comprehensive brand analysis, audience segmentation, and industry research to ensure alignment with brand identity and market trends. It’s important to establish guidelines to define the brand voice, aesthetic themes, and engagement strategies.

To execute the strategy, content calendars outlining posting schedules and thematic approaches are essential. With the goal of maximizing audience engagement and brand visibility, curated content, including graphics, captions, and hashtags, should be strategically developed.