It’s the beginning of summer and I find myself thinking that this will be my 4th or 5th attempt to maintain a blog. I have plenty of thoughts that I’d like to share but somehow find myself unable to sit in front of a computer, type them out and then hit publish. I think this time will be different…not only is this part of my class, but I feel more motivated than ever to develop my personal brand.

My friends, family, colleagues and peers know me but to the online world, I am just a sad Chargers fan who enjoys running (see my Twitter). I’d like to use this blog as a forum to not only describe my adventures in NYC (how many years until I can consider myself as a New Yorker?) but also to share my viewpoints on the trends in the marketing world. It’s ever-changing, especially with regards to the digital sphere. I’d like to make my voice heard whether it’s a critique on the latest ad gone wrong (here’s looking at you Pepsi) or sharing one of my ideas.

I welcome any comments or questions you may have on any of the topics I cover. It should be a fun project for both me and my readers!