SEO (search engine optimization) has fascinated me ever since I joined the marketing world. There are so many factors that play into page rank and it’s ever-changing. In fact, I’ve made it my goal to become Google AdWords certified before I graduate from NYU just so that I have more of an understanding of how to optimize webpages and the content on those pages to be more SEO-friendly. Studies show that SEO leads to more conversion than outbound leads, which makes complete sense. Most users who go online begin their experience with a search engine, which shows that a consumer is in the right mindset for purchase (or conversion) since they are actively seeking that product, service or brand.

I did a little more research and found that Neil Patel has been able to provide a lot more information on SEO, how it works and its importance. I summarized some of the key notes in this infographic. While I like to envision that SEO can be made “easy”, I don’t think it can ever be simplified that much.

SEO is affected by both on-page and off-page factors, some of which are not as easy to control. It all comes down to good content and ensuring that it’s not only relevant (and accurate), but also shareable. The coding and tags must also be maintained so that content is easy to find and identified by the crawlers. Page speed is extremely important to consider when adding a lot of content because let’s be real, no one wants to wait more than a few seconds for the page to load..I can barely wait for the microwave timer to go off. There’s a lot more on SEO but I’ll leave that to the experts for now (just wait until I become AdWords certified). For more information, check out Neil Patel’s page on SEO.