anita shivraj

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swiping right on the perfect app

January 12, 2018April 17, 2020 / anitashivraj / Leave a comment

The online dating universe has changed since the time of users relying on websites such as Plenty of Fish or eHarmony. Tinder was the game-changing app that allowed users to "swipe right" or "swipe left" on other users based on proximity, age, gender, photos and any other information on one's profile. From there, several other … Continue reading swiping right on the perfect app

the best ad of 2017

January 4, 2018April 17, 2020 / anitashivraj / Leave a comment

As 2017 wrapped up, Adweek ranked the top 10 ads of the year with several incredible brands included on the list. Among them, Heinz was mentioned for utilizing the "Pass the Heinz" tagline, which might be familiar to you (Mad Men anyone?) and the NY Times "Truth is Hard" campaign, which was extremely relevant given … Continue reading the best ad of 2017

the digital strategy top 5

July 28, 2017April 17, 2020 / anitashivraj / Leave a comment

There's a lot to know when developing a digital strategy. From following trends and learning the new technologies to measuring KPIs and learning Google Analytics, there's a lot that can be done for a brand in the digital world. Ultimately, it boils down to what makes sense for your brand and your target audience but … Continue reading the digital strategy top 5

because mobile wasn’t enough

July 21, 2017April 17, 2020 / anitashivraj / Leave a comment

I feel like I've always been a little behind in the "technology" trends...by behind I mean, I've never really used DVR or got into to the 3D (is it 4D now?) hype. I thought I could stay up to date when mobile apps became the hot thing. It didn't require purchasing a new device or buying something … Continue reading because mobile wasn’t enough

social media done right -british airways

June 27, 2017April 17, 2020 / anitashivraj / Leave a comment

As a marketer, I feel like I'm supposed to love social media. Which I do, however I like it more for the relationships that I've built with the brands I follow (as a consumer) more so than the tweets I would create as a brand. It's so interesting how social media has changed the way … Continue reading social media done right -british airways

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Advertising enthusiast. NYU & UNC Charlotte alumna. San Diego native. Grilled Cheese connoisseur. Probably running or traveling.

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